TOUCH POINTS

Imagine a scenario where your customers recognize a need for a service, find your info, contact you, and - bingo! - you execute and deliver to their expectations. Sounds easy, right? It should be for your customers. In a sea of cookie cutter designs and marketing campaigns, they found you. They trusted you because your message spoke directly to their needs. Your 2 minutes delivered a quality lead, and potentially life-long loyal customer.

Your online presence should convey a clear message that distinquishes your specialties and emphasizes your customer's needs.

ENTER WEB 2.0

So what the heck is Web 2.0 anyway?

Anooj vigorously employes methodologies founded on emerging technologies and industry best practices to drive business goals and foster revenue milestones. In today's market, your online presense is less about listing every service you offer (aka "the service buffet"), and more about focusing your message on your customer's exact needs.

Your language, color choices, and site structure form the theme for your customer's engagement. Fruitful user experiences follow a seamless path from a simple query in a search engine, to your campaigns, thru your website, and to your follow-up emails and repeated engagement. Qualitative metrics are employed at each step to determine the best bidding strategies and website optimizations, which ultimatly serve to guide your budget and user.

Branding is a core element of a company's reputation. Anooj effectively promotes your brand thru paid and organic marketing to engages users, drive traffic, and generates leads to your organization.

Lead and Demand Generation drive your sales initiatives, goals and revenue growth. Empowered by Salesforce.com, LeadLander, and Web Analytics, Anooj can manage all aspects of your marketing goals.

Experienced with working one-on-one with clients across diverse backgrounds, including senior executives on product development and new business strategy. Steadfast dedication to search engine optimization and search engine marketing and deep analysis of user trends drive audience and revenue growth across PPC, CPM, Social Network, community and partner channels. Through web analytics Anooj manages audience metrics to recommend and better inform content development and indentify new advertising opportunities.

SKILLS